Consent on a lead form: how not to hide it in the footer

Consent for personal data is often added on the last day before ads: tiny text, a box already ticked, a link to a file that does not open. For a form on a website that is a weak structure. Consent has to be specific and understandable. This note is again not a legal opinion. It is a form layout you would not be ashamed to show.

What a sane form looks like

• Next to the button it says which fields leave and why: to call back, not "other purposes".
• The policy link opens and describes the same operator.
• The box is not ticked in advance. Pre-filled consent is hard to call a free choice.
• Consent to a marketing list, if you have one, lives in its own box, not inside a request for a call.
• The form cannot pretend the person saw the text. Grey type in the colour of the background does not do that.

Technically it is worth storing the fact of consent: when, from which form, which version of the text. Otherwise a year later you cannot show even yourself what the person clicked. That is a few fields in a log, not a separate product.

Lexora fixes the forms themselves and ties them to the policy. If the landing is still in development, it is cheaper to put this in now than to redo it after the first campaign.