A custom site or a website builder: when to use which
A builder checks a hypothesis faster. A custom site is needed when an account area, a catalog and access requirements appear.
The argument "builders only" versus "custom only" is usually useless. A builder is honestly good for one page, few integrations and a launch that was needed yesterday. The ceiling appears together with an account area, a complex catalog, your own payment logic or the question of who is even allowed to see the leads.
How to choose without a slogan
- You need to test an offer and collect the first leads: a builder or a short landing, not a year-long platform.
- You need SEO control, a CRM, speed and the ability to test logic without fighting the platform: a custom site.
- You need roles, an action log and your own APIs: a builder will almost always get in the way.
- A compromise is normal: a landing now and a store roadmap once the hypothesis holds.
The bad option is to promise a builder a role it cannot carry, then six months later rush the content, the leads and the ad links across. The good option is to name the ceiling out loud before payment. That is what we do: if a simple page is enough, we say so. If you are hitting an account area or a security review, we will propose development, not another builder plan.
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Choosing a format and do not want to buy too much?
From a short brief we will say whether a page is enough or you already need your own plane.