A redesign without losing leads

A redesign is counted a success on the day it is shown. Leads drop the following week: the form moved down, the phone became a picture, an old ad link opens a 404, the analytics goal stayed on a button that no longer exists. The picture is liked by everyone who approved it.

What is not allowed to break on launch day

• Phone, mail and the form on the pages that already receive traffic.
• Old addresses from search and ads: the page, or an honest permanent redirect.
• A "lead sent" event, and a check that the lead arrived in the inbox or the CRM.
• Phone speed no worse than the old one on the templates people visit, not only on the new cover.
• A short window in which the old and new form can be compared by the number of leads.

Content is better frozen for the launch days. Changing structure, texts and addresses at the same time makes it impossible to see what dropped the leads. The security of the new templates is also worth a look before ads: a debug path on a fresh layout shows up more often than people like to admit.

Lexora runs a redesign as a replacement of the lead path, not as a replacement of the picture. If traffic has already dropped, we start with addresses, forms and goals, and only then discuss the next visual pass.